Each year, the North American and international music industry gathers in Austin, Texas, scouting for fresh talent to book for festivals and venues in the year ahead, so this is a huge opportunity for Irish artists.
Here’s the talented lineup representing Ireland at SXSW this year:
Ailbhe Reddy / Annie-Dog / Cardinals
Dylan Flynn and The Dead Poets / John Francis Flynn
Gurriers / Really Good Time / M(h)aol
Red Stamp / Shobsy / Soda Blonde